The e-bike has been established for a while and in recent years it has undergone a change of image from a luxury thing into a popular means of transportation. Even athletes favor the new trend. What does all this have to do with the DEW21 E – BIKE Festival presented by SHIMANO? Quite a lot due to the fact that the visitors of the largest European festival get to see new and exciting e-bike innovations from April 01st to April 03rd 2022 in Dortmund. Using the “Discover e-mobility – The largest consumer test of e-bikes at the city center of Dortmund in 2022,” theme, the entire spectrum of e-mobility will be covered in just three days. As in the previous year, attendees can lend one more of over 1,000 test bikes for free. A new and crucial lending system makes the process of testing even easier and safer. Moreover, the SHIMANO test area at “Brüderweg” in front of the church “Reinoldikirche” will be given a new look that develops the area into an “active test center.” However, the e-mountain bike course will experience the most drastic change. In 2022, the new focus will definitely be on practicing the riding technique, because there is a high demand on operating and riding the bicycles. Apart from this, visitors can look forward to another highlight. Next to the “testing” topic, we will emphasis “services,” which covers the everyday things that are related to e-bikes. This will be customer-friendly presented in workshops, service contributions and tests. In Dortmund, all interests will be covered: From the right battery care, to legal matters, leasing offers, and insurances. More than 150 exhibitors will be showing their new products of the season. Whether cozy trekking e-bike, city e-bike, e-mountain bike, e-folding bike, e-transport bike, or sporty road bike, there will be the right concept for every requirement.
“We are incredibly proud to be the title sponsor of the world’s largest e-mobility festival. It is ideal this year that the event is taking place on a weekend when the shops are open on Sunday. I am already looking forward to next year, when we will be celebrating 25 years of DEW21 and the fifth edition of the DEW21 E – BIKE Festival Dortmund presented by SHIMANO.”
“We have been part of this festival since day one. Every year the feedback we have had from visitors has been really good, but this year it was even better than normal. What made this year stand out from the others was the diversity of bikes and products on show. Nowadays there are e-bikes present in all bike segments. When we started out with the festival in 2016, most of the e-bikes were classic step-in bikes with a low crossbar. Today, in 2019, you will find all kinds of bikes with an integrated electric motor. That shows just how much has changed in the last few years. The event here in Dortmund is a good reflection of the overall development in the e-bike industry.”